Posted on november 8, 2014 by claire shiels it seems every year the pressure is building on big brands to create the perfect christmas advertisement. Monty the penguin john lewis christmas ad 2014 higgypop. They added that the heartwarming advert tells the tale of an unlikely friendship between a little boy sam and his penguin friend monty. Monty the penguin finds love in the john lewis 2014. Christmas advert john lewis christmas ad 2014 monty the. Other items includes a childrens book called monty s christmas, of which a proportion of the proceeds will go to barnardos, stuffed. This is a tale of friendship, love, and giving someone the gift theyve been dreaming of this christmas.
During the campaign, children will also be able to create their very own monty christmas card on the samsung galaxy tab s. John lewis brings monty the penguin to life with help from. Monty the penguin causes waves online as viewers revel in. Theres a book telling the tale of sam and monty, an interactive ebook. John lewis and the christmas penguin that melted the. A scene from the 2014 john lewis christmas advert they pair are inseparable, playing football and hide and seek together. Toy penguin in new john lewis christmas advert is a hit.
John lewis today revealed its 2014 christmas advertising campaign, which evokes the magic of makebelieve at christmas through a childs eyes. The john lewis christmas advert has been condemned for promoting the trade in penguin sex slaves. John lewis reveals 2014 christmas advert the exeter daily. Monty the penguin it has become a tradition in recent years for the big stores to release a christmas advert, along with heart wrenching plot and chilled out musical cover version. The score also meant the elton john ad only just scraped into the top 10 best christmas ads, behind campaigns from brands such as heathrow, cocacola and sainsburys. John lewis its become a british christmas institution. Monty the penguin crowned best ever john lewis christmas. John lewis monty the penguin campaign landed at the top of our list of the best christmas marketing campaigns this year and probably much to no ones surprise.
John lewis introduces monty the penguin for christmas. Twas a good seven weeks before christmas and all through the house, a cgi retail penguin was stirring in search of a spouse. Pa twitter is already abuzz, and youtube is bracing itself for. This years is lovely and made me smile at the end, which is what ive come to expect from john lewis christmas adverts but its not as special as the others i just hope the girls dont want real penguins for pets after seeing it. Sam is a cute little boy who has an even more adorable penguin friend, monty. United kingdom last years john lewis christmas spot set the bar pretty high, hitting the general public right in the feels with a hare giving his bear friend a christmas hes never had, all to the tune of lily allens evocative cover of somewhere only we know in the brands new christmas ad, the tradition of cuddly creatures and sweet music continues with monty s christmas. For the original upload i had the sound altered to avoid infringement, but since the official john lewis channel has removed their christmas advert i am reuploading this with the. By comparison, monty the penguin scored five stars in 2014.
Why john lewis monty the penguin christmas campaign was. Ahead of tomorrows unveiling, harry wallop reveals. Monty the penguin appears to be a real penguin searching for his true love. The final piece of the campaign was the immersion of monty and mabel into their stores. But monty is sad because he wants a special friend. Set to the track real love, sung by tom odell and originally written and recorded by john lennon, the heartwarming advert tells the tale of an unlikely friendship between a little boy, sam, and his penguin friend, monty. In their press release ahead of the 2014 campaign launch, john lewis stated that the strapline for the advert was give someone the christmas theyve been wishing for. John lewis unveils christmas ad starring monty the penguin. In 20, john lewis produced the bear and the hare, which may have been a commercial, but it was also a work of art. Monty the penguin stars in the john lewis christmas advert 2014 john lewis have today launched their eagerly anticipated christmas advert which tells the heartwarming tale of a boy and his penguin. Monty the penguin voted best ever john lewis christmas advert readers picked the 2014 advert about a boy and his penguin over some formidable competition share on.
Why john lewis monty the penguin christmas campaign was such. Youll need tissues to get through this trending christmas ad from uk retailer, john lewis. Monty the penguin star of john lewis 2014 christmas. Merchandise inspired by monty and mabel will also be available, including a childrens book called monty s christmas of which a proportion of the proceeds will go to barnardos, john lewis s 150 th anniversary charity. Heres the john lewis monty the penguin advert if you want to indulge too.
John lewis xmas advert 2014 montys christmas book monty. John lewis christmas monty the penguin 2014 youtube. John lewis has picked a penguin to lead a christmas marketing. Many thought the campaign this year was too much elton john and not enough john lewis.
Why we love and hate monty the penguin digital spy gives both sides of the argument in the monty the penguin debate. John lewis christmas advert 2014 monty the penguin. Christmas adverts monty the penguin and the bear and the hare are very popular, but why arent we more cynical. The commercial tells the story of a boy whose pet penguin is lonely, so he buys it a lady penguin to fuck. Monty the penguin the heartwarming advert tells the tale of an unlikely friendship between a little boy sam and his penguin friend monty. Today sees the start of the countdown to christmas.
Last year, hopscotch consulting asked me to write some child and parentteacher activities to go with the john lewis christmas campaign. Whether its woodland animals, stuffed penguins or travelling snowmen, the john. New john lewis christmas advert is set to be launched online today tells the story of sevenyearold sam and his penguin friend monty boy, played by rhys edwards, sees he longs for a new penguin. Monty the penguin star of john lewis 2014 christmas advert photo. Monty the penguin and me rocking in the freelance world. It is unlikely the penguin will be alone at christmas with penguin books uk offering to set up a date. Monty the penguin toy from john lewis christmas advert. The john lewis advert has become almost as much a part of the festive season as mince pies and being in on the secret made me feel like a child again. Sam thinks he knows just what monty is dreaming of for christmas. The female penguin even arrives, dazed and probably still drugged, in a giftwrapped box. John lewis monty the penguin sells out christmas news. Monty the penguin was the 2014 john lewis christmas ad which followed the a lonely penguin at christmas.
The 8 best twitter reactions to the john lewis christmas ad what did twitter have to say about monty the penguin. John lewis christmas advert 2014 shows bond between a boy. The spot features monty the penguin who is computer generated, and his friend. This years advert from john lewis didnt disappoint although it is not my favourite of theirs. Watch the new john lewis christmas tv advert with monty the penguin. John lewis introduces monty the penguin for christmas 2014 advertisement. Watch john lewis christmas advert montys christmas day. How john lewis dominated social media with its monty the. An app version of the childrens book montys christmas storybook, can be. John lewis has been accused of ripping off a bestselling childrens book for its 2014 christmas advert. John lewis, whose christmas campaigns are considered one of the biggest advertising events of the year, reveals its 2014 advert featuring monty the penguin by myles burke, video source john lewis.
The 8 best twitter reactions to the john lewis christmas ad. Merchandise and gifts filled the shop floors and in all 44 john lewis shops monty s dens were created for children and parents to enjoy monty s christmas in both a free estorybook app and a hardbound book version. All is revealed at the end of the advert when we see the little boy and monty on christmas morning heading downstairs to see what presents santa delivered. Monty the penguin from the john lewis christmas ad campaign is so popular, the cuddly toys have already sold out. The advert kickstarts the retail industrys assault on our pockets between now and december 25. Im one of the many whose heart has been warmed by the new john lewis christmas commercial for 2014, monty the penguin.
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